W3 Silver Award for Best Home Page
Introduction
In the pursuit of a sustainable and just future, Profoundry emerged as a visionary initiative, bringing together four organizations – Delphi, Globe Series, Leading Change, and CBSR. The goal to unite their efforts to drive meaningful change, leaving a lasting impact on the world within a single generation.
Project Timeline
17
Weeks
Tools
Project Overview
Background
Profoundry was conceived as a response to the collective urgency voiced by four influential sister organizations, each committed to advocating for sustainable change within their respective domains. The challenge lay in merging their individual strengths into a unified force, a challenge we eagerly embraced.
Objective
Holistic Change: Create a cohesive platform that integrates the efforts of Delphi, Globe Series, Leading Change, and CBSR into one unified solution.
Stakeholder Engagement: Foster active involvement from stakeholders, ensuring easy access to information on Profoundry's work, leadership, and career opportunities.
Optimized Customer Journey: Enhance the user experience and technical performance through strategic integrations with Profoundry’s tech stack and robust marketing analytics.
Infrastructure Development: Establish a robust infrastructure capable of identifying user interests and potential areas for organizational growth.
User Segments
The project catered to a diverse range of user personas, including team members spanning the four organizations, customers, the broader sustainability ecosystem, and the community at large. By addressing the needs and expectations of these varied stakeholders, Profoundry ensured inclusivity and resonance throughout its digital presence.
Solutions
Our team collaborated closely with Profoundry to craft a comprehensive communication strategy, ensuring accessibility for all stakeholders. The result was a transformative digital experience that not only reflected the unified mission of Profoundry but also enhanced their overall impact on the sustainability landscape.
Key Milestones
Phase 1
Strategy
1 | Project Kick-off
2 | Discovery
3 | Website Strategy
4 | Measurement Plan
Phase 2
Design
5 | Information Design
6 | Creative Concept Design
7 | Content Strategy & Development
8 | Wireframing
9 | Design System & Mockups
10 | Prototyping & UX Testing
Phase 3
Development
11 | Website Development
12 | Content Migration
13 | Quality Assurance Testing
14 | Website Launch & Analytics
Phase 4
Support
14 | Support & Maintenance
Process
Content Outline
Crafting a seamless narrative, the Profoundry landing page takes users on a journey, strategically revealing the unique characteristics of the Profoundry group and compelling them to consider partnership.
Creative Concept
The creative concept visually communicates the overall design direction by combining key elements like colours and typography into a cohesive collage. It helps align the intended mood and branding early in the process, facilitating a unified approach to the website's visual identity and serving as a reference throughout design and development.
Wireframes & Mockups
Wireframes provide a basic structure, guiding the placement of key elements for an intuitive user experience. Mockups then enhance this by incorporating visual elements like colors and images, offering a realistic preview of the final website. Together, they streamline collaboration and ensure a cohesive design, aligning stakeholders and facilitating the development process for a successful website.
Prototyping and User Testing
Undergoing thorough testing with internal teams and utilizing Maze, an online testing tool, we implemented a creative concept that focused on a fresh, bright experience, aligning with the future Profoundry envisions. The testing approach used Maze testing and user questions. Maze executed user testing scenarios with internal teams to assess the overall navigation and the effectiveness of the user experience. User questions incorporated targeted questions within the Maze platform to gather specific feedback on key elements.
The user testing phase yielded positive results, affirming the creative concept. The navigation was intuitive, and the overall experience resonated well with users. Maze's reports provided valuable insights, shaping the final iteration of the Profoundry Landing Page to ensure optimal user engagement.
Outcomes
Profoundry not only achieved its goal of unifying organizations but also emerged as a beacon of excellence in sustainable change advocacy. The results speak to the effectiveness of the collaboration, strategy, and technology employed in crafting a holistic and impactful digital experience.
User Engagement: Profoundry experienced an increase in user engagement, with an uptick in the exploration of sustainability projects and initiatives.
Stakeholder Involvement: The optimized user flows and clear calls to action led to increased stakeholder involvement, fostering collaboration and partnerships.
Website Recognition: The recognition bestowed by the W3 Silver Award for Best Home Page underscored the excellence of the project in design and functionality.
Positive User Feedback: The user testing phase, facilitated by Maze, generated overwhelmingly positive feedback, affirming the effectiveness of the fresh and bright user experience.
Tech Integration Success: The seamless integration of Figma and Adobe Creative Suite showcased the project's technological prowess, contributing to a visually stunning and technically sound digital presence.